Mother’s Day Outlook

Marilyn Bernardo on April 8, 2026

Mother Nature Keeps Things Cool for Mom into Mother’s Day Week.
Cooler temperatures to dampen demand for most with the Northwest having favorable conditions.

It has been a volatile spring to date, with demand for seasonal categories fluctuating across North America. Mother Nature will continue to affect purchasing as loved ones prepare to celebrate Mom this Mother’s Day, Sunday, May 10th.

According to the National Retail Federation (NRF), 84% of U.S. adults are expected to participate in the holiday, with spending expected to reach a record $38 billion this year. Popular gift categories include flowers, dining, apparel, jewelry, and gift cards. As always, weather conditions in the days leading up to the holiday will play a critical role in shaping both timing and category demand.

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