Easter Outlook
Some Bunny Ordered a Warm Start, Then Rain for Many for Easter Weekend
Egg-Spect a Scramble in Consumer Trends as Weather Shifts Across Regions
The Easter holiday remains a key driver of early spring retail performance. This year, Easter falls on Sunday, April 5, with U.S. consumers expected to spend a record $24.9 billion, according to the National Retail Federation and Prosper Insights & Analytics. As in previous years, candy, food, and gifts remain the most popular planned purchases. Weather conditions during the holiday run-up are expected to create a more variable demand environment this year, with warmer temperatures supporting seasonal activity in many markets even as widespread cloud cover and periods of rain create localized interruptions to trips and foot traffic.